Lede
Lede is a full-service communications agency with divisions focused on Talent, Music, Strategic Communications, Brand and Content based in Los Angeles and New York.
- Pillar
- Private Investments - Direct
- Theme
- Media
- Status
- Exited, small amount rolled over
- Geography
- USA
- Invested date
- July 2021
The company was formed in 2018 by four seasoned PR executives – Meredith O’Sullivan, Sarah Rothman, Amanda Silverman and Christine Su.
Lede’s broad client base includes Fortune 500 companies, movie studios, media conglomerates, technology companies, fashion brands, financial services firms and labour unions as well as a broad variety of high-profile movie stars, musicians, political leaders and executives.
Prior to our exit in July 2024, the business had grown EBITDA by around 70%, and the investment had already returned 63% of our original cost in cash dividends (net of fees). Following the sale of the majority of our stake in July 2024, the investment has returned 2.5x and generated an IRR of 44% (in GBP). We have retained a small residual position in Lede.
